40 Years of Experience
New Home Mystery Shopping
Exclusively serving the new home builder industry, we partner with builders to evaluate and strengthen their sales teams through onsite video shops, recorded phone/online shops, and a variety of mystery shopping programs.
Trusted by Industry-Leading Home Builders
Gain Valuable Insights
From Mystery Shops to Measurable Results
Unlike other shopping companies that simply deliver reports, Melinda Brody & Co. stands out by specializing exclusively in the new home building industry and offering a comprehensive, full-service solution that integrates mystery shopping with personalized sales coaching and training. Using your shop results our experienced sales coach/trainer, Leah Turner, uses our clients’ shop results to work directly with individual sales associates and sales teams to strengthen their skills and boost performance.
Why turn to anyone else? We handle it all—efficiently, on time, and most importantly, effectively—to help you close more sales.
- Objectively evaluate sales associate’s presentations
- Monitor performance improvement initiatives
- Motivate your sales team through mystery shop competitions!
- Use in sales meetings as a training tool
- Evaluate your competition
- Get a REAL customer point of view
Services Available
Onsite Video Mystery Shops
Professional video mystery shoppers visit your model center to evaluate a sales associate in a real-world setting. Each shopper is carefully matched to your desired demographic and buyer profile to ensure authenticity and relevance. Every Melinda Brody & Co shop report includes your associate’s detailed scorecard results, links to view or download the shop video, and electronic copies of any follow-up emails, texts, or voicemails.
Competition Shops (Onsite or Virtual)
Our shoppers visit your competition and find out everything you need to know about them, including incentives, pricing, bestselling floor plans, build times, etc. Collateral material collected during the shop is also forwarded.
Online Sales Counselor Shops
Our shoppers initiate a community inquiry either through your web site or via a phone call, requesting information about specific floorplans, promotions, etc.. We track response time, handoff efforts to onsite associates, and follow up. Our report details your OSC’s scorecard results and includes electronic copies of any follow-up emails, texts, or voicemails.
Recorded Phone Shops
Our shoppers place and record phone calls to your sales associates or online sales counselors, posing as genuine prospects interested in your communities or promotions. Each report includes the scorecard results along with a recording of the call for easy review and coaching.
Mystery Shopping Process
- Shop Goals & Objectives: Melinda Brody & Co partners closely with each client to identify specific challenges or concerns related to their sales associates, ensuring every shop is tailored to their unique needs.
- Shop Evaluation Scorecard: Melinda Brody & Co’s independent reviewers, not shoppers, evaluate each sales associate’s performance using a shop scorecard that awards points to the associate for showcasing certain skills or actions such as registering the prospect or successfully overcoming the prospect’s objections. With us, clients have the option to choose our proven standard version, customize one to match their sales process, or utilize third party scorecards such as Jeff Shore’s 4:2 Formula or FPG’s 5/4/3 Factor.
- Shop Order Form: Clients complete a basic spreadsheet outlining each sales associate’s schedule and community information. For new clients, we hold a short call before shoppers are assigned, to confirm shop details and objectives.
- Scheduling Video Mystery Shoppers: We typically start scheduling shoppers within 10 days of receiving a client’s shop order form. Depending on client preference, shoppers will target individual associates as walk-in prospects or make appointments.
- Shop Results: Melinda Brody & Co’s goal is to email clients the shop video and scorecard report within five business days of each completed shop. Our online client dashboard also offers easy access to shop results, videos, and comprehensive drill-down reports.
Client Testimonials
Melinda Brody and Company just shopped our entire team. No one detected the shoppers, the scheduling was fast and easy and the quality of video – superb. I highly recommend this firm.
Best shoppers I have seen in my 25 years in the industry. This is the first time I have shopped and not one salesperson called me. There was a great balance of being interested but letting the salesperson take the lead.
Can’t rave enough, so easy to work with you, excellent reports, easy to schedule, great results.
You have great shoppers. No one was detected unlike other companies we have used in the past.
100% satisfied…MB&C did a great job and everything went very smoothly.
Everything was perfect….my team didn’t pick up on the shopper at all.
Melinda literally wrote the book on new home mystery shopping
They Said What??!!
Melinda’s book stands apart from every other guide on new home sales because it teaches you through failure—on purpose. You’ll step into the shoes of sales associates who completely missed the mark and, by seeing their mistakes firsthand, discover exactly how to do your job better and boost your sales success.
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For 40 years, we’ve provided our innovative video shopping services and sales training programs to the country’s premier builders!
We look forward to speaking with you!
