Mystery Shopping

Are You AskingWhat is Video Mystery Shopping?

Is your sales office a mystery to you? Professional shoppers trained in the new home industry visit your model centers and covertly video record your sales team’s presentations. The presentation is then evaluated not by the shopper, but instead by our reviewer, who is skilled at identifying the dos and don’ts of a good presentation. Through this process, you will gain not only insight into the experience of a customer, but actual, objective evaluation of your team’s selling skills.

A bad shop is a symptom of a bigger problem—poor selling skills. Unlike other shopping companies who provide only data, Melinda Brody and Company is unique because we not only specialize in the home-building industry, but also provide a full-service solution to help you convert the data into your desired results—more sales!

Melinda Brody and Company can gather the information you need regarding your team’s performance. Video mystery shopping is an important training tool for ongoing training. Those companies who have integrated shopping into their training program consistently score higher than those who shop occasionally

So why call anybody else when we can do it all? Efficiently, timely…and most important, effectively so that your sales increase!

How Builders Utilize Video Mystery Shopping

  • Objectively evaluate product/community presentation
  • Check traffic source and analyze conversion ratios
  • Monitor performance improvement initiatives
  • Evaluate potential new hires PRIOR to hiring
  • Motivate your sales team!
  • Use in sales meetings as a training tool
  • Evaluate competition
  • Get a REAL customer point of view
"Best shoppers I have seen…in my 25 years in the industry, this is the first time I have shopped and not one salesperson called me…..there was a great balance of being interested but letting the salesperson take the lead" Howard Darvin, DR Horton-Florida
"Melinda Brody and Company just shopped our entire team.... No one detected the shoppers,the scheduling was fast and easy and the quality of video superb. I highly recommend this firm" Becky Boucher, Beazer Homes
"You have the most user friendly reports I’ve seen..our last shopping company sent us a pile of DVD’s with no reports at all…" Chris O'Neal, Goodhall Homes-Nashville


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