Sales Seminars & Keynotes

   Seminar Photos | Seminar Testimonials

"First of all, I want to tell you that our company spent quite a bit of money on training with other sales trainers. I will not mention any names. Then you came in with your Turn Ring Into Bling. This was an instant appointment setter for our phone leads. I made so many appointments and a few of them turned in to contracts.

"When you came back with your 5-Star Selling training, I could not wait week after week just to hear what you had to teach us next. I received more sales techniques from your training class, than I have ever had in my 20 years of sales. Don't get me wrong. I have always been great at sales, but I just had it in the wrong order.  I reached personal sales record of 10 new home sales the month after your training class. Now it is up to us to continue doing what you trained us to do. I am looking forward to a refresher class.

"I could go on and on about your training class, but I have to go sell more houses."

Artie Crowley
New Home Sales Representative
Maronda Homes

Topics

  Melinda's Tour 2010!

Any of these cities near you?  Book Melinda for a seminar while she's already in your town and save!  Contact us now for available dates.

• Atlanta, GA
• Atlantic City, NJ 
• Austin, TX
• Chicago, IL
• Cincinnati, OH 
• Dallas, TX
• Hilton head, SC
• Houston, TX
• Jacksonville, FL
• Las Vegas, NV
• Savannah, GA
• Tampa, FL
• Washington, DC

How to Ace Your Shop 

A ONE-DAY INTENSIVE, INTERACTIVE SEMINAR DESIGNED TO HELP YOU SCORE 100% ON YOUR SHOP.    

All shop questions will be addressed and discussed in detail, including:

• Building rapport
• Qualifying questions
• Demonstrating the model
• Demonstrating the home site
• Selling the community
• Telling your builder's story
• Selling value
• Handling the price objection
• Dealing with incentives
• Asking for the sale
• Creative follow-up

This is the perfect "quick start" for those with a limited budget. Contact us now for more information! 

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Rock Your Sales! 

What do The Beatles, Hannah Montana and Lady GaGa have in common besides being rock icons?

 What does this mean to you, the professional salesperson?

In this fun, upbeat seminar, attendees learn how to be sales "Rock Stars" by applying the secrets of the hottest, most successful rock stars in history!

Learn these Rock Star attributes:

• Positioning for success
• Creating a loyal following (fan club)
• Thriving on rejection
• Standing out from the crowd
• Becoming the FIRST to do something radically different

Contact us now for more information! 

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5-Star Selling 

In an industry that is controlled by consumer demand, scenarios are constantly changing. But there's one thing that remains constant—sales skills! If you're not effective in your approach and introduction, qualifying needs, the overall presentation, and in closing, then chances are that most of the people who visit your community will leave without purchasing a home.

How do you keep that from happening?

You arrange for Melinda Brody to motivate your sales team to impart her vast knowledge and stellar skills in the new homes sales industry. Our menu of topics is yours for the asking!   

All programs are customized to fit your specific
market conditions and unique challenges.

Three 1-day (6 hour) sessions 
             OR
Eight 2-hour sessions

These VERY INTERACTIVE training sessions include extensive role playing, brainstorming activities, evaluation of "live" sales representative video shop clips, and much more.

Topics include:

• Do You Have the Right Stuff? (to close more sales)
• Overview of the Sales Process
• How to Get More Done in Less Time
• Sales Goals that Happen!
• Building Instant Rapport BEFORE You Build a Home
• Effective Registration with REAL Phone Numbers and Emails
• Discovery Questions to Quickly Weed Out Tire Kickers
• Presenting the Community—It's Showtime!
• Demonstrating the Model and Not Apologizing for Upgrades
• Demonstrating the Dirt
• Delivering a Compelling Builder USP
• Avoid the "Vanna White on Valium" Tour
• How to Zip Your Lip and LISTEN Up
• Avoiding Feature Dumping
• 20 Tips for a Terrific Tour
• Model Home Scripts to Save You Every Time
• Handling Difficult Objections—Turning Them into Benefits
• Lighting a Fire to Buy TODAY
• Asking for the Sale without Being Obnoxious
• Creative, Effective, Relentless Follow-Up that Brings ‘Em Back
• Entrepreneurial Selling, Marketing, Prospecting, Referrals
• How to Cozy Up with Realtors
• Professional Demeanor (professional dress, office appearance, car, smoking, etc.)
• Turn Ring into Bling (phone skills)

The 5-Star Selling Platinum Edition DVD Training System is strongly recommended as follow-up to the live seminar(s). The Best of the Best DVD series showcases good selling skills seen on site, as well as reinactments of some of the bad.  Visit our Product Center for more details. Contact us now for more information!

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Turn Ring into Bling

Is your team missing opportunities to increase traffic? 

• Convert the call into an appointment
• Handle objections
• Paint word pictures
• Create urgency to visit
• Qualify
• Project a "WOW" first impression

Contact us now for more information!

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10 Lessons Learned from Over 10,000 Mystery Shops

10 LESSONS LEARNED FROM OVER
10,000 MYSTERY SHOPS
(offered as a half or full day session) 

This program is our most requested and focuses on the top 10 lessons learned from many years of mystery shops conducted coast to coast.  The team at Melinda Brody and Company watches over 200 video shops each month and knows the faux pas sales representatives make that prevent sales success.

"Our January 23^rd SMC program was a sell out with Melinda's 10 Critical Lessons Learned from Over 10,000 Mystery Shops...We heard rave reviews from our members."

Erik Copfield Buildtopia
SMC Board Member
Greater Houston HBA

Topics Include:

• The four lowest-scoring categories on mystery shopping reports
• Techniques great sales reps practice over and over again to create sales success
• How to control the process of selling without controlling the prospect, and how to close without being overly "sales-y" or obnoxious. 
• Video shop clips of best practices are shown.
   

Contact us now for more information!

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Entrepreneurial Marketing—Creating Endless Traffic

On-site salespeople can no longer sit back and wait for their builder to hand them a buyer on a silver platter.

Entrepreneurial Marketing is all about taking steps to market your community as if YOU were the owner. Entrepreneurs are willing to take risks, try new things, hunt for new business, and welcome failure. 

Melinda will show examples of proactive companies and sales agents who are doing sucessful Entrepreneurial Marketing with BIG RESULTS!!   

"Recently Melinda delivered a workshop to our group on "Entreprenurial Selling." Her marketing ideas were incredibly creative, and would suit the needs of any size homebuilder."

Randy Hix
K. Hovnanian Homes

Topics include:

• What is entrepreneurial selling and marketing?
• Developing a dynamic personal marketing plan
• Making successful marketing calls to merchants, vendors, and local employers
• Marketing to Realtors—how to contact, where to find them, how to stand out in a crowd
• Marketing to current homeowners—when to ask for referrals
• Networking in your community for long-range results—planting seeds
• How to stand out in the crowded marketplace and be referred
• How to give in order to get
• Developing an ongoing marketing campaign, even when the market picks up!
• How to get your head into the marketing game

Contact us now for more information!

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