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Mystery Shopping
Types of Mystery Shopping | STAR Performance Summary | Shopping Testimonials
Shopping as a Training Tool | Coaching
ARE YOU "SHOPPING" SHOPPING COMPANIES?
WE DARE YOU TO COMPARE!!
CLICK HERE for FAQs
Melinda Brody and Company incorporates an array of sophisticated features into a single, affordable product.
| Online access to videos, shop reports, follow-up and trend reports |
| DVD Back Up - Provided for archive purposes |
| Scored Report - Completed by our team of reviewers (not the shoppers), who are trained in the correct sales process; elect to use our standard report or create a report customized to your criteria. |
| Follow Up Tracking - centralized tracking via phone and email in which MB&C provides phone numbers and emails to our shoppers to use as their contact info. Clients receive actual emails and voice messages sent as follow up. |
| STAR Performance Summary - a complete, detailed annual report comparing shopping report performance in the housing industry. See how your team compares to the rest of the nation. |
| MB&C | Company A | Company B | Company C |
Specialize in homebuilding industry | Yes | Yes | No | No |
Online Services | Yes | No | Yes | No |
Online Set Up Fee | Included | N/A | Extra $ | N/A |
Video remains online | 60 days | N/A | 30 days | N/A |
DVD Back Up | Included | Included | Extra $ | Included |
Scored Report | Included | Included | Extra $ | Included |
Custom Report | Included | Included | Extra $ | Extra $ |
Travel | Included | Extra $ | Extra $ | Extra $ |
Follow up Tracking | Included | Extra $ | Extra $ | No |
Turn Around Time after shop | <5 days | 21 days | <5 days | 45 days |
What Is Video Mystery Shopping?
Is your sales office a mystery to you? Professional shoppers trained in the new home industry visit your model centers and covertly video record your sales team's presentations. The presentation is then evaluated not by the shopper, but instead by our reviewer, who is skilled at identifying the dos and don'ts of a good presentation. Through this process, you will gain not only insight into the experience of a customer, but actual, objective evaluation of your team's selling skills.
"Melinda's shopping has been the best way to continually coach and improve my sales team. I have seen their scores improve and sales climb. Her 5 Star Selling Seminars reinforce basic sales skills and hold the team accountable. Her DVD program gives us the ability to conduct ongoing training as we continually hire new people."
Bob Goldfarb
Maronda Homes
A bad shop is a symptom of a bigger problem—poor selling skills. Unlike other shopping companies who provide only data, Melinda Brody and Company is unique in the fact that we not only specialize in the home-building industry, but also provide a full-service solution to help you convert the data into your desired results—more sales!
By offering various types of mystery shopping, Melinda Brody and Company can gather the information you need regarding your team's performance. Our STAR Performance Summary will help you gauge how well your presentations stack up against others across the nation.
Video mystery shopping is an important training tool for ongoing training. Those companies who have integrated shopping into their training program consistently score higher that those who shop only occasionally.
So why call anybody else when we can do it all? Efficiently, timely...and most important, effectively so that your sales increase!
How Builders Utilize Mystery Shopping
Objectively evaluate product/community presentation - Check traffic source and analyze conversion ratios
- Monitor performance improvement initiatives
- Evaluate potential new hires PRIOR to hiring
- Motivate your sales team!
- Use in sales meetings as a training tool
- Evaluate competition
- Get a REAL customer point of view
