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Selling To Singles

Industry leaders Maxine McBride, Melinda Brody and Susan Gunyou will present a “Singles – Get in on the Market” program at the 2008 International Builder’s Show from 8 to 9:30 a.m. on Feb. 14 in Orlando.

Click here to read more about Melinda Brody’s new homes sales training published article in Jacksonville.com.

Singles Are Untapped Resource In Sales

There’s little doubt the housing market is tough right now. But those in the industry say that lthough the boom times are over, it is still possible to sell homes. One way to boost sales is to focus more on a vibrant, cash-flush market — singles.

Visit MelindaBrody.com to read more free articles on new home sales.

2008 Nationals: Train and Conquer

In the present sales environment, most builders are happy if they don’t lose market share. Imagine how you’d feel if you actually gained market share last year.

Cindy McPherson is broker and CEO of Landmark 24 Realty, the exclusive marketing arm of Hallmark Homes and Jerry C. Wardlaw Construction. The two companies comprise a large share of the local Savannah new-home market. Hallmark president Steve Hall and Jack and Jerry Wardlaw of Wardlaw are partners in Landmark 24, several other companies and their respective building companies.

Click here to read more about Melinda Brody’s new homes sales training published article in Housingzone.com.

Home Is Where the Bark Is

When Sherice Ward and her family were house-hunting last year, they had the unusal list of requirements: house size, price range, quality of schools and the like.

But because of an amenity that appealed to Lacy, Avalon Park collared their attention and became the leader of the residential pack.

Visit MelindaBrody.com to read more free articles on new home sales.

Tapping an Overlooked Homebuying Market: Single Women

 Single women are a demographic that’s just too big for home builders to ignore. A 2007 survey by the National Association of Realtors found that single women comprise 20 percent of home buyers. Comparatively, only 9 percent of home buyers are single men.

Unmarried female home buyers are a diverse group that includes young singles, single mothers, middle-aged divorcees, widows and seniors. Among them are women who seek to establish a household with one or more friends.

Click here to read more about Melinda Brody’s new homes sales training published article in Housingzone.com.

Homebuilders, Learn to Sell Your Services

When Jason Swaner began selling condos at Texas & Pacific Lofts, an urban reuse project in a historic railroad station in downtown Fort Worth, Texas, he encountered a challenge. Swaner, a new home sales consultant for CondoSmart, the selling agent for T&P Lofts, had never before sold homes with a homeowners’ association.  He found himself faced with overcoming the same objection over and over: the added expense of .38 per square foot per year in HOA dues. This sometimes meant an extra $500 to $600 added to the mortgage.

“I knew I had to turn it into a features-and-benefits scenario,” says Swaner, whose team has successfully sold 120 out of 136 condos in the project since 2006. He now puts a dollar amount on all the services that the HOA dues will include, such as cable TV and Internet. “There’s already one bill you don’t have to pay,” he tells prospects. Then he explains the 24/7 concierge service, workout facility and maintenance of the common areas. He tells prospects, “If you live in a sharp and clean property, that adds value to your home. And if you go to sell it in five years, this is maintaining appreciation over time.

Click here to read more about Melinda Brody’s new homes sales training published article in Housingzone.com.

"Best shoppers I have seen…in my 25 years in the industry, this is the first time I have shopped and not one salesperson called me…..there was a great balance of being interested but letting the salesperson take the lead" Howard Darvin, DR Horton-Florida
"Melinda Brody and Company just shopped our entire team.... No one detected the shoppers,the scheduling was fast and easy and the quality of video superb. I highly recommend this firm" Becky Boucher, Beazer Homes
"You have the most user friendly reports I’ve seen..our last shopping company sent us a pile of DVD’s with no reports at all…" Chris O'Neal, Goodhall Homes-Nashville

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